Level up your Etsy product descriptions with this simple structure, and be sure to keep reading for my bonus points for successful Etsy product descriptions at the end of this article.

Etsy Product Description Template

1- Introduce the product with 1-2 sentences including the most important information. Tell audiences exactly what it is that your listing is for. Include your most important keywords here. Remember, keywords don’t have to be a single word, they can be 2-3 words. Read more on Etsy keywords here.

2- 1-2 sentences with more detailed information. Choose something that makes your product unique, like how it is handmade, what processes or materials you use, or why they will love it. You could explain any available options here such as colourways. This is also a good place to include 1-2 of your keywords, but only if they can slot in without looking too forced. It must read nicely.

3- List your product dimensions and materials.

4- 1-2 sentences about any available extras or freebies. If you offer a gift wrapping service, a printing service or perhaps you include a helpful product care guide with your item, let your customers know what you offer. If you always add a free postcard, stickers or other freebie, tell people!

5- Finish up with a shameless plug for your other items! This is your opportunity to mention what else you offer and you can include some of your keywords here. This is your call to action, or CTA. For example, ‘Be sure to take a look at my other listings for more handmade ceramic gifts’.

Etsy Product Description Tips And Tricks

★ Use bullet points or small paragraphs to make your text more readable. People don’t want to read a wall of text. Make it easier on the eye by breaking it into manageable chunks. ***Top Tip*** If you want to add fancy bullet points like the stars in this article, you can copy and paste them from this website.

★ Remember, people don’t buy what you do, they buy why you do it. Tell your customers why they should buy your products. What benefits will they see?

★ Tone of voice is important. Write your descriptions for people, not algorithms. Talk in a friendly, human way. It gives your listings personality and helps them to stand out. However, don’t use slang, be mindful of any cultural sensitivities and keep it respectful.

★ Craft the perfect Etsy product title. Keep it between 70-120 characters so it lands in the sweet spot of informative but not overwhelming. Make sure your most important keyword is towards the start of your title and don’t stuff keywords separated by commas. You are writing for people, not algorithms.

★ Proof read! Make sure there are no spelling or grammatical errors. Check for typos. Read it all through to make sure it makes sense.

★ Add emojis if you wish, but don’t go crazy with them.

Summing Up

Keep your Etsy descriptions clear, concise and friendly. Make sure they are free from mistakes, can’t cause any offence and, most importantly, they must be accurate. Use keywords where you can, but don’t force it. Remember you are writing for your audience first, algorithm second.

Etsy descriptions are your opportunity to convert audiences into paying customers, so you want to get them right!