If you’re looking for ideas for your next blog article for your small business, I’ve got you covered. It can be a little overwhelming to think of unique blog post ideas, so I’ve created a list of some of my favourites. Simply choose a blog idea from the list below, pick a relevant topic for your niche and you’re good to go.

If you want to know more about the benefits of blogging for your small business, take a look at this article. If you want the ultimate guide to blogging for your small business, then this is the article for you, my friend.

Unique Blog Post Ideas For Small Businesses

1- A list of ideas. Much like this blog article, create a list of useful ideas for your readers. Maybe it’s a list of ways to wrap gifts in eco-friendly ways, or a list of things to do on Valentine’s Day on a budget. Titles like “31 Unique Blog Post Ideas” are great for hooking reader’s attention and pleasing the search engines with a longtail keyword.

2- A list of inspirational quotes. Gather together a list of inspiring, motivational, seasonal or funny quotes on a topic. Again, titles work best with this structure, “X inspirational quotes for (insert your topic)”

3-How-to guides for beginners. Create a guide for total beginners and break down the absolute basics. Use sub-headings as a way to make your content easy to navigate and include your keywords. Title structure idea: “How to write a blog, the ultimate guide for beginners”

4- The ultimate guide. As above but in even more detail, not just for beginners.

5- Make an announcement. These are short posts of up to 500 words, making an announcement or sharing an update in your business. Title idea: “An Important Announcement From Us”

6- Share a story. Storytelling is big news at the moment. It’s a trend that is going nowhere for the foreseeable. Share a story relevant to your audience. This could be a story about your small business journey, your inspiration, your making process, your reasons for loving your niche.

7- Create a checklist. A list of actionable tasks that will help your audience achieve something specific. Perhaps you could create a checklist of things to do in December to get ready for Christmas, a summer holiday bucket list or weekly decluttering tasks. Think about what matters to your audience and what they might find useful.

8- Share your top three of something relevant. Your top three Christmas movies, handmade gift ideas, gluten free baking recipes, kid-friendly craft ideas… You get the idea. You could also share your top three products that you make or sell, or your three best selling products.

9- Curate a gift guide. This is a great way to encourage shares among other small businesses. Create a seasonal gift guide with links to some of your favourite small business products and ask them the share to their followers. This is an effective way to build a community of like minded creatives and small business superstars.

10- Share an unpopular opinion. Get people talking with unpopular opinions! An example I have used in my product business, “Unpopular opinion, Easter eggs are overrated”. Everyone had something to say on this controversial topic. For context, I did suggest a thoughtful alternative with mini eggs in a beautiful glass jar.

11- Product launches and previews. Launches and previews are a fantastic way to create a bit of buzz around new products. Give sneak peeks, run an introductory offer, show some of the product development process and offer up teasers.

12- Take audiences behind the scenes. You don’t need to give away all your trade secrets but showing your audience a small bit of your process, especially if your products are handmade, can help to build trust. Blog post title idea “How We Make Our Bestselling Notebooks”

13- Tips, tricks and hacks. “7 Ways to Level Up Your Coffee”, “10 ways to write a better blog post”, “3 Simple Hacks for Prettier Gift Wrapping” – Make it relevant to your niche.

14- Blog takeover. Have someone else write a blog article for you. This could be either a member of staff, a guest writer or fellow small business owner.

15- Review a product. Share what you love about one of your favourite products. Tell your audience what other customers have said about it or why it is the very best example of that particular product.

16- X unusual uses for a product. This is a fun way to think outside the box with your products. Maybe your hand painted cards could also be used as gift tags, bookmarks and artwork to frame and hang on a wall. Get thinking…

17- Share an industry trend or update. What is going on in your industry? Is there something that you could share with your audience?

18- Seasonal inspiration. How can you tap in to seasonal trends or events for your audience? If you sell prints, perhaps you could post about ways to style your home for Autumn. Of course, include the usual suggestions like candles and blankets, but you could add in one of your prints in autumnal colours.

19- Bust a myth in your niche. Maybe there’s a myth that greetings cards are dying out, or that it’s not possible to earn an income from blog writing any more, or that AI generated artwork is the only way to create artwork. Bust that myth.

20- Describe a day in the life of a small business owner. Take your readers on a journey. Use storytelling and give them a peek into your world.

21- Answer your most frequently asked questions. Blog post title idea- “5 Most Frequently Asked Questions About (insert topic or niche)”

22- Share ‘The History of…’ something relevant to your niche. The history of the tea cup/ greetings card/ letterpress process.

23- Share the most common mistakes in your niche. Tell your audience about common mistakes people make and how to fix the problem.

24- Share a free digital download. People love a freebie. Write an introduction, how to use the freebie, who it is for, why you’re offering it. Have the free digital download after the text and include a CTA (call to action) such as “remember to sign up to our newsletter for more like this.”

25- Celebrate an achievement or milestone. Business anniversary, sales milestones or awards are brilliant for this type of post. It can help build trust with your audience and give social proof that your business is the real deal.

26- Share the story behind your brand mission or purpose. Why does your brand exist? What is your unique brand story? Tell people to nurture emotional connection and build relationships with your customers. Let them see that you are more than just nice products. Millennials and Generation Z in particular demand more from brands- they want to know that they are supporting real humans with moral standards, purpose and a desire to make the world a better place.

27- Share the story behind your best selling product. What inspired you to create it? When and how did it come into being? What problem does it solve for your customers?

28- Share you favourite customer reviews. If you’ve ever spotted a total gift of a review left about one of your products, turn it into a blog post so that it gets the recognition it deserves. Share the review, add information about the product, maybe share a bit about the customer’s story (if you have that information, but don’t share personal details), talk about how important reviews are for your small business and include a link to the product.

29-Share a roundup of your year/month. ‘X Things we achieved in 2025 as a handmade stationery business’

30- Turn a reel from your Instagram account into an article. Reels are so useful for blog post idea generation. Look at the most successful reels you’ve made so far- the ones with high engagement levels. Can you turn it into a blog post by going in deeper and explaining in more detail?

31- Re-write an old blog post with updated content. Go through some of your older blog articles and see if there’s something that can be updated or re-written. If a blog post is performing really well, please don’t change it.

Summing Up

The best way to build organic traffic to your blog is to create new, useful content consistently. Use relevant keywords and create well-structured titles to appeal to the search engine gods and catch the attention of online audiences. Use the 31 blog post ideas above to vary your blog content and stop the writer’s block.

The most important thing to remember when creating a blog post is to have your ideal customer at the heart of everything. Write for them, not for search engines (yes, SEO is important, but your reader is more important). Give useful advice, helpful solutions to their common pain points and offer entertainment through storytelling.

Blog writing is one of those things where the more you put in, the more you get out.